Key to Successfully Conducting Online Auction Fundraisers

Most common activities in daily lives today are done online because of the convenience. Similar is the case with auction fundraisers that have gradually moved from the on-premises scenario to the online environment. It is partly because of the restrictions of lockdowns and social distancing norms imposed worldwide due to the Covid-19 pandemic.

Here is a guide to successfully holding online auctionfundraisers.



The first step is to carry out thorough online research to select websites that have the required expertise and experience in handling online auction fundraisers. They should also have advanced and cutting-edge software to conduct all aspects of an auction. This includes registration of participants, provision for uploading multiple photos of the items for auction and providing several payment gateways. Most sites for online auction fundraisers charge very low fees for the use of their platform.

Get the goods ready for the auction well in advance. While, unlike traditional auctions, the goods do not have to be carted to a venue, their photos have to be uploaded on the websites so that the participants have enough time to browse them before coming to a bidding decision on auction day. Time has to be given to the online auction fundraisers sites to design their auction page around the photographs.

The number of goods that can be put up at online auction fundraisers is not restricted by space as the photos only are displayed. However, fix a number that you can handle reasonably well. Too many items mean that the auction will go on for a very long time as all participants have to be given time for bidding.  

Finally, promote online auction fundraisers optimally through marketing campaigns.   

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